Polk Audio Launches new iPod Audio systems
Today Polk Audio, a Directed Electronics Brand announced a new brand entity called “Polk Audio Designs.” The new mark will be used for products aimed at the general population, such as iPod accessories, radios, audio systems and other mass-appeal products. Polk Audio Designs products will be distributed through existing Polk Audio dealers and/or a wider network of retailers. Products designed for the audio enthusiast market will continue to be branded Polk Audio and distributed through Polk’s network of value-added retailers. Polk Audio Designs products will aim to offer the best possible sound quality and value in their respective categories. MarketWatch