Four Reasons To Be Bullish On Apple’s iPhone
Goldman Sachs is positive on Apple (NASDAQ:AAPL) after a recent handset branding survey conducted in the US, UK, China, and India. Even with the survey having taken place prior to the announcement of iPhone, there are four key positive takeaways for Apple:
1) The number of potential iPhone buyers is equivalent to 75% of the installed base of current iPod owners, with just under 1/2 of the potential buyers coming from respondents who have never owned an iPod.
2) Similarly, in the US, 71% of respondents indicated interest in a potential Apple mobile phone.
3) In the US, Apple ranked as the number 4 most desired multimedia handset brand - again, coming before iPhone was even announced.
4) Some of the concerns about the unwillingness of consumers to switch carriers to get the handset they want seem misplaced, with 30% of UK respondents and 15% in the US suggesting that they would switch. Goldman